Tragic Loss: Renada Divatou McGraw Killed in Devastating Car Accident
APPLETON, WI — The Appleton community is reeling from the tragic news of the untimely passing of Renada Divatou McGraw, a beloved entrepreneur, creative visionary, and cherished friend, who was killed in a devastating car accident. The incident has left family, friends, and colleagues heartbroken and searching for answers in the wake of an immense loss.
Renada was the proud owner of Intrigue Fashion Boutique and the visionary force behind Her Possession Collection, a fashion line celebrated for its bold expression, elegance, and empowering message for women. As the Owner and CEO, Renada had built a reputation for both her business acumen and her creative spirit, becoming a respected name in the Midwest fashion and beauty scene.
What Happened
According to early reports, the accident occurred while Renada was traveling within or near the Appleton, Wisconsin area. Specific details surrounding the crash are still under investigation, and local authorities have yet to release a full statement regarding the cause or contributing factors. However, sources close to the family confirmed the heartbreaking news that Renada did not survive the crash.
First responders reportedly arrived quickly at the scene, but despite their efforts, Renada succumbed to her injuries. The incident has shocked many who knew her as a woman full of life, passion, and purpose.
As of this writing, no additional information about other vehicles or individuals involved has been officially released. An investigation remains ongoing, and authorities are expected to provide updates as more details become available.
A Life of Impact and Inspiration
Renada Divatou McGraw was more than a business owner — she was a trailblazer, a community advocate, and a role model to many young women, especially aspiring Black entrepreneurs. Originally from Chicago, Illinois, Renada brought a city-born strength and vision to her adopted home of Appleton, Wisconsin, where she poured herself into her work and the people around her.
Her boutique, Intrigue Fashion Boutique, was not just a place to shop, but a creative hub for fashion lovers, a safe space for self-expression, and a platform for empowering others through style. Through her Her Possession Collection, she invited women to claim ownership over their bodies, confidence, and choices.
Those who knew her describe her as dynamic, bold, and fiercely loving — someone who championed others as much as she chased her own dreams. She was a woman of faith, resilience, and unstoppable drive.
A Personal Life Full of Love
Renada was in a loving relationship with Gregory Coleman, who, alongside her family and close friends, now faces an unimaginable loss. Their bond was often publicly celebrated — a relationship filled with shared ambition, joy, and deep love.
She was also known for being a loyal daughter, a devoted friend, and a generous soul whose smile could light up a room. In times of need, she showed up — with encouragement, style advice, or simply her comforting presence.
Community Mourns
News of Renada’s death spread quickly across social media, with hundreds of tributes pouring in from customers, friends, colleagues, and fellow entrepreneurs. Many posted memories of the ways she touched their lives — through her fashion, her mentorship, or her ever-present positivity.
“Renada made you feel like the most important person in the world when you walked into her shop,” wrote one customer. “She didn’t just sell clothes — she gave confidence.”
“Appleton lost a gem,” said another. “She put this town on the map with her fashion and her energy. She will never be forgotten.”
A memorial is being planned by the family, and details will be announced in the coming days. There is also talk of establishing a scholarship or fashion grant in her honor to continue her mission of uplifting other women in business.
A Legacy That Lives On
Though her life was tragically cut short, Renada Divatou McGraw’s legacy endures — in every woman she inspired, every outfit she created, and every dream she encouraged someone to pursue. Her presence in Appleton and the broader fashion community will be sorely missed, but her impact will live on.
In honoring Renada, those who loved her are reminded of her favorite motto:
“Own who you are. Possess your power.”
Renada did just that — and in doing so, helped others believe they could too.
If you would like to support Renada’s family during this time, please stay tuned for information on official fundraising or memorial initiatives.