In Loving Memory of Rachel Luna – A Warrior, Mentor, and Beacon of Authenticity
Jacksonville, FL — August 6, 2025
Rachel Luna, a beloved motivational figure, decorated U.S. Marine veteran, best-selling author, and life coach, has sadly passed away in Jacksonville, Florida. A woman of unwavering strength, grit, and grace, Rachel leaves behind a legacy that will continue to empower and uplift generations to come. Her life was a profound testimony to resilience, courage, and the transformative power of truth.
Born with a fierce spirit and unwavering purpose, Rachel Luna charted a path that few dared to follow. She rose to the rank of U.S. Marine—a position she earned not only through physical strength but through mental fortitude, discipline, and unmatched determination. Her time in the military sharpened her sense of mission, but her purpose stretched far beyond the battlefield. It was in the realm of personal growth and emotional healing where Rachel would leave her deepest and most lasting mark.
A Voice for the Voiceless
After her military service, Rachel transitioned into a new mission: helping others find their voice. As a life coach, she quickly gained international acclaim, not for flashy tactics or fleeting inspiration, but for her radical honesty, compassion, and the rawness with which she shared her own journey—battling life’s uncertainties, personal trauma, breast cancer, and moments of deep self-doubt.
Those who heard Rachel speak—whether at sold-out conferences, through her podcast, or across social media—often described the experience as life-changing. She had a unique ability to see people for who they truly were and call forth the greatness within them. Her words weren’t just motivational; they were a lifeline.
“She didn’t just talk about transformation—she lived it,” shared one mentee. “Rachel taught us that we didn’t have to wait for permission to become the person we were meant to be.”
An Authentic Leader in Every Sense
Rachel was the founder of Confidence Activated, a powerful event and movement that drew thousands each year. What started as a conference grew into a tribe—a sisterhood of individuals empowered to reclaim their voice, dream boldly, and act fearlessly. Through her coaching programs, mentorship, and soul-bearing books like Permission to Offend, Rachel offered practical tools laced with spiritual wisdom and real-world grit.
Above all, she led with love and lived by example. In a world full of polished personas, Rachel Luna was real. She spoke openly about her struggles as a Latina woman, her deep faith, her cancer battle, and her journey of rediscovering herself. And in doing so, she gave others permission to do the same.
A Legacy of Light
Rachel Luna’s passing has left a profound void not only in Jacksonville, where she had been living, but around the world. Tributes have poured in from clients, friends, fellow speakers, and fans who credit Rachel with transforming their lives.
“She helped me believe in myself again when I had nothing left,” one follower wrote. “Rachel was a lighthouse in the darkest season of my life.”
Though she is no longer with us in body, Rachel’s spirit will continue to inspire. Her teachings, her words, her unshakable faith, and her story will live on through the countless lives she touched. Her work has sparked a ripple effect of confidence, courage, and healing that will never be extinguished.
She is survived by her loving family, her two daughters, countless mentees, and a global community that cherished her as a sister, teacher, and friend.
Final Reflections
Rachel often said, “Give yourself permission to offend, to show up, to be fully you.” Today, we honor her by doing just that—by living boldly, loving deeply, and continuing the work she so beautifully began.
In her memory, may we choose courage over comfort, truth over silence, and purpose over fear.
Rest well, Rachel Luna. Your mission continues in every soul you awakened.
