In Loving Memory of Joni James Smith
Miss Rodeo America 1990
A True Cowgirl, A Lasting Legacy
It is with heavy hearts and deep sorrow that we share the passing of Joni James Smith, Miss Rodeo America 1990, a beloved member of the rodeo community whose light, passion, and unwavering dedication to the sport left a lasting impression on everyone fortunate enough to know her. Joni passed away peacefully, surrounded by loved ones, leaving behind a rich legacy as an accomplished rodeo queen, a cherished mentor, and an unforgettable woman of grace, grit, and heart.
Joni was crowned Miss Rodeo America in 1990, a title she carried with immense pride and purpose. Representing not only the sport but also the lifestyle of rodeo, she traveled the country as a true ambassador — not merely in title, but in every word she spoke, every handshake she offered, and every young girl she inspired along the way. Her reign was marked by a profound connection with fans, contestants, ranchers, and sponsors alike. Joni had a unique ability to bring people together — her smile was welcoming, her stories were magnetic, and her love for the western way of life was utterly contagious.
Throughout her life, Joni remained deeply involved with Miss Rodeo America and the greater rodeo community. Whether she was judging pageants, speaking at clinics, mentoring aspiring rodeo queens, or simply cheering from the stands, her presence was always a source of encouragement and joy. She had an innate gift for making others feel seen and heard — often offering wisdom grounded in authenticity, humor, and humility.
Joni’s contributions extended far beyond her crown. She was a trailblazer, educator, advocate, and a respected voice in rodeo circles nationwide. Her deep understanding of the sport — from its cultural roots to the hard-earned victories behind every ride — made her a natural storyteller and a revered figure among contestants, announcers, and organizers. In a world that’s always evolving, Joni remained a steadfast reminder of tradition, honor, and the indomitable spirit of the cowgirl.
Friends and colleagues describe her as a true original — bold, radiant, compassionate, and driven. She championed women in agriculture and rodeo long before it was common to do so, helping to pave the way for the next generation of strong, capable, and courageous cowgirls. Her commitment to mentorship and advocacy empowered countless young women to chase their dreams with confidence and conviction.
“Joni wasn’t just Miss Rodeo America — she was Miss Rodeo Heart and Soul,” said one longtime friend and former queen. “She never stopped giving back, never stopped believing in the power of this sport and the people who make it what it is.”
Beyond rodeo, Joni was a beloved daughter, sister, wife, mother, and friend. Her family was the center of her world, and she brought the same energy and loyalty to her personal life as she did to her public roles. She was a faithful believer, a fierce protector of those she loved, and a woman who always showed up — whether in boots, heels, or a dusty hat straight from the arena.
In honor of her enduring impact, the Miss Rodeo America organization will dedicate a special tribute during the upcoming national finals. Plans are also underway to establish the Joni James Smith Memorial Scholarship, which will be awarded annually to young women who embody the values Joni lived by — leadership, resilience, authenticity, and love for the rodeo way of life.
Though we mourn the loss of a treasured icon, we also celebrate the vibrant, trailblazing life that Joni James Smith lived. She rode with purpose, she loved without limits, and she led with grace — always from the heart, always for the people.
Her hat may now rest, but her spirit gallops on — in the arenas she graced, in the lives she touched, and in the legacy she leaves behind.
Rest in peace, Joni.
You will forever be our Queen of the Rodeo.
🤠🌹🏇
“She was the kind of cowgirl who didn’t just ride — she soared.”