In Loving Memory of Chef Aaron May
A Life in Flavor & Creativity
Chef Aaron May was a culinary force defined by creativity, passion, and an unerring dedication to transforming the humble into the extraordinary. As executive chef and culinary director at Bullseye Event Group, he brought his talents to the world’s biggest sports and music stages, crafting experiences that blended expertise with heart.
But his impact ran deeper than events. In Arizona, he oversaw beloved eateries such as The Lodge and Goodwood Tavern, establishing a reputation for warm hospitality and distinctive, memorable dishes. His presence was also felt on television—fans recognized his friendly judgement on Guy’s Grocery Games and Guy’s Ranch Kitchen, and many found delight in spotting him on shows like Diners, Drive-Ins and Dives, The Best Thing I Ever Ate, and Guy’s Big Bite.
A Culinary Journey from Passion to Influence
From his earliest days, Chef May was all in. Eyewitnesses recount a child so captivated by food that he ordered Perrier and green noodles before he could speak—an anecdote he shared from his early culinary fascinations growing up in Evanston, Illinois. At 15, he dove into formal culinary training, honing his craft with further study in Paris and working at the Four Seasons in Scottsdale under renowned mentors like Douglas Rodriguez. These experiences laid the foundation for his flourishing career.
In 2006, he launched Sol y Sombra, a Spanish eatery that earned acclaim for its vibrant tapas and bold flavors. Later, his leadership extended to the Lettuce Turnip Beets restaurant group—featuring concepts like The Yacht Club, The Lodge Sasquatch Kitchen, Goodwood Tavern, and Over Easy. In interviews, May emphasized that cooking was not just his career—it was his calling. One memorable quote:
“My dream is my reality,” he said.Reddit
Beyond the Kitchen
Aaron brought more than culinary skill—he brought laughter, kindness, and an approachable charm to every interaction. Fans on Reddit frequently described him as “down to earth” and genuinely warm:
“I like him for the same reasons; very down to earth kind of guy and he can definitely cook.”
And on podcasts like Halfway Wholesome, his personality shone through: he was dubbed the “most wholesome Chef Aaron May.”
Remembering His Legacy
In fond retrospectives, Aaron May is often remembered for being calm, knowledgeable, and kind—a chef many wished had his own dedicated show. His lasting impact is evident in how communities, co-workers, and viewers cherish his creativity, his spirit, and his joy in sharing food with others.
A Final Farewell
Chef Aaron May leaves behind a legacy filled with warmth, innovation, and genuine connection. His culinary creations were more than meals—they were invitations to joy, community, and inspiration.
May his passion continue to inspire chefs and food lovers alike, and may his memory remain as flavorful and enduring as the dishes he once crafted.
If you’d like to share memories, quotes, or anecdotes you’d like woven into this tribute—especially those reflecting personal encounters or stories—I’d be honored to help include them.