In Loving Memory of Armand Marchand: A Life Devoted to the Stage and the Spirit of Community
New Bedford, MA — With profound sadness and deep gratitude, we remember and honor the extraordinary life of Armand Marchand, the beloved founder and guiding light of New Bedford Festival Theatre, who has passed away, leaving behind a legacy of brilliance, compassion, and artistic devotion that will never be forgotten.
Armand was not simply a director or producer—he was a visionary, a community builder, and a mentor whose passion for the arts transformed New Bedford into a beacon for professional theater. His boundless energy, creativity, and warmth made him an irreplaceable force on and off the stage, and his passing is felt as a deep and personal loss across the entire theatrical and cultural community.
A Theatrical Legacy Rooted in Heart and Vision
For decades, Armand Marchand was the heartbeat of the Zeiterion Performing Arts Center, where he brought life, color, and humanity to the stage through the New Bedford Festival Theatre. With a keen eye for talent and a deep reverence for the transformative power of storytelling, Armand directed and produced Broadway-quality performances that captivated audiences and inspired countless performers, crew members, and aspiring artists.
Together with his partner in life and in art, George Charbonneau, Armand created more than just a theater company—they created a home. A place where dreams were nurtured, confidence was built, and voices—both literal and figurative—were given space to grow and resonate. Their partnership was a shining example of shared purpose and enduring love, and their work together will forever be etched into the cultural fabric of New Bedford.
A Mentor and Friend to All
To many, Armand was more than a director—he was a mentor, a cheerleader, a compassionate listener, and a tireless advocate for anyone with a story to tell or a song to sing. He believed in people, often before they believed in themselves. He had the rare gift of seeing not just what a person was, but what they could become, and he never hesitated to give others the opportunity to rise to their fullest potential.
Actors, stagehands, costumers, choreographers, and volunteers all recall the same things about Armand: his infectious enthusiasm, his kindness, and his unshakable belief in the magic of live theater. He brought people together—across ages, backgrounds, and experience levels—to share in the joy of creation. To be part of an Armand Marchand production was to be part of something larger than oneself.
A Lasting Impact
Armand’s influence extended far beyond the proscenium arch. His work helped revitalize downtown New Bedford and attracted thousands of theatergoers each season, enriching the city’s economy, identity, and vibrancy. Under his leadership, the Festival Theatre became a jewel of South Coast Massachusetts—a respected institution known for excellence, professionalism, and heart.
He leaves behind a legacy that lives on in every standing ovation, every young actor who dares to dream, and every audience member moved to tears or laughter. His contributions were not just artistic—they were profoundly human.
In Tribute
In the words of those who knew him best, “Every curtain call carries his fingerprint.” Armand’s presence will continue to echo through the halls of the Zeiterion, in the memories of every show he helped bring to life, and in the countless lives he touched with his art and his love.
Plans for a public memorial celebration of Armand’s life and legacy will be announced soon. In the meantime, the community is encouraged to share their memories, stories, and tributes—testaments to a life that gave so much to so many.
To honor Armand Marchand is to carry forward his passion for community, excellence, and inclusivity. Let us continue to build upon the foundation he laid, lighting the stage and the world with the same generosity and brilliance he gave us throughout his remarkable life.