In Loving Memory of Matt Allyn: Voodoo Brewing Co. Mourns the Loss of Its Visionary Founder
It is with heavy hearts and deep sorrow that Voodoo Brewing Co. announces the unexpected passing of our beloved founder, Matt Allyn, who left us far too soon this past week. As we mourn his loss, we extend our heartfelt condolences to Matt’s family, friends, colleagues, and the countless community members whose lives he touched through his work, spirit, and passion.
Matt was more than just a brewer—he was a visionary, a creative force, and a trailblazer in the craft beer world, particularly throughout Western Pennsylvania, where he played an integral role in shaping the local beer scene into a dynamic and respected community. In 2005, when Matt founded Voodoo Brewing Co., he set out to do more than make beer—he set out to tell a story through flavor, design, and community engagement. And he succeeded beyond measure.
From day one, Matt infused Voodoo with boldness and originality. He didn’t just brew beer—he crafted experiences. He personally developed the brewery’s earliest and most iconic recipes, envisioned the now instantly recognizable branding and artwork, and gave each beer its unique name and voice. His imagination and authenticity flowed through everything we created, making Voodoo not just a brewery, but a movement.
Matt’s influence extended beyond the taproom. He was known for his generosity in sharing knowledge, mentoring up-and-coming brewers and helping others turn their dreams into reality. He built a community around collaboration, experimentation, and excellence, always driven by a love for the craft and a respect for those who shared it.
The impact of his leadership is immeasurable. Under his guidance, Voodoo grew from a small operation into a nationally recognized brand known for its fearless approach to brewing and its commitment to authenticity. But even as the company expanded, Matt remained deeply connected to the heart of the work. Whether it was working with his team on a new release, engaging customers during events, or rolling up his sleeves to get a brew just right, Matt was always present—always leading by example.
His loss leaves a profound void in our brewery family and in the craft beer industry at large. Yet, we are comforted by the enduring legacy he leaves behind. Every pint we pour, every mural on our walls, every laughter-filled gathering in our taprooms—they all carry a piece of Matt’s vision.
As we come to terms with this unimaginable loss, we invite the Voodoo family, fellow brewers, patrons, and friends from across the country and beyond to celebrate Matt’s life and legacy in the coming days. Details about memorial events and tributes will be shared soon, as we gather to remember the man who inspired so many.
To those who knew him, Matt Allyn was not only a master of his craft but a man of integrity, warmth, and generosity. His passion lit up every room, his creativity knew no bounds, and his drive to build something truly original never wavered.
We miss you deeply, Matt. Thank you for your vision, your laughter, your leadership—and most of all, your heart. You built something truly magical, and we promise to carry your spirit forward in all that we do.
Rest in peace, Matt Allyn.
Your story continues in every brew, every memory, and every soul you’ve inspired.